Monday 26 March 2012

Gender in advertising

Found this on youtube and thought it was interesting. Especially they two first adverts, i know they are dated and things have changed since then, but i feel this is how woman are still seen by some men these days, as objects and that should stay at home wait hand on foot on their husband.

http://www.youtube.com/watch?v=7DBJXzh6Rvg

6 comments:

  1. Seen this!! I like the kiddies adverts, I wasn't necessarily a stereotypical girl when I was a kid but I did play with barbies! But I always played outside to all hours at night. I wonder where these stereotypes came from. What were you all like as kids?

    ReplyDelete
  2. yeah i was the same !! i had barbies and stuff but was also quite a tom boy the older i got, as i had a skateboard and liked to play about in the biggest bit of mud i could find, its also weird to think that if your a girl thats into boy stuff you get called a tom boy and ur not still just a girl ??? i think its all from years ago when women were to stay at home cook and clean and men were to be the bread winners ?? men are ment to be into cars and fixing things and to be good with there hands. and old fashioned movies and ads like this show women to be useless when i know in my house my mum does everything, cooking, cleaning, painting, building of new pieces of furniture and all other bits and bobs around the house ?? i like it in a way that girls and boys are different and like different things because i think these families that raise kids with no gender and let them decide when they are older is a bit weird ??? but who am i to say ? the way i was brought up might be weird to them!!

    ReplyDelete
  3. You talking about the child who is being raised without gender stereotypes reminded me of the story and I've set a link on the blog :) thanks for that! I think that just because you are a girl doesn't mean you have to be what society show's us a girl is, the same as boys don't have to either. There are pressures but I agree that women can be just as handy as men around the house. Do you think the way you are brought up makes you become a confused adult? Say people who decide they are gay or bisexual or what a sex change or experiment with cross dressing etc?

    ReplyDelete
  4. hmm im not sure ?? i defo think we should focus on gender in youth ! i think its the most interesting part, how people are brought up has a big influence on it. even if you look the other way people that have been gay all there lives but never come out openly because they are too scared because of there parents point of view. i thnk you will always share the majority of your opinions with your parents because they have unknowingly fed you them since you were a toddler.

    ReplyDelete
  5. I was defiantly a tomboy when I was growing up, probably because I never felt like I fitted in with the 'girly girls' in reception and primary.(Gender stereotype right there!)
    I had the barbies and polly pockets but I also had Animal Rescue toys which I handmade parachutes for and threw out my bedroom window and an N64 with games like Goldeneye (james bond shootem' up) and Star fox.(spaceships and guns)

    I think role models are quite a big deal when your growing up. Mine was always tomb raider because she was badass and strong but I guess also a woman.(with big boobs and amazing legs)
    But I also used to love James bond. I think I resented being stereotyped as a girl, liking pink, makeup and not being adventurous like boys.
    Now I appreciate makeup and certain shades of pink, but I think when you get to our age of maturity, certainly at uni, you loose at lot of these gender stereotypes and replace them with others.

    ReplyDelete
  6. Definitely agree that the views and opinions that are given to you by those around you as a child influence you through life. My parents are strongly Christian and therefore there is a certain stigma surrounding homosexuality for instance. Although I have grow up with a free mind and formed my own opinions.

    I loved playing outside all the time and played mostly with my male cousins. However I went on to go to an all girl school for 7 years which definitely put me off most girls. Looking back I think I probably was very girly as a young child but pretty much grew out of it when I was a teenager.

    Jade you were a right badass as a kid (still are I'm sure). Do you think we are the way we are because we chose it? or do you think we are still heavily influenced by media and society?

    ReplyDelete