http://books.google.co.uk/books?id=TPZNAAB1xqUC&pg=PA72&lpg=PA72&dq=masculinity+in+graphic+design&source=bl&ots=ACHURaLcFC&sig=z8lJb3FiE1mNuqXHMvbaEbdNuFU&hl=en&sa=X&ei=F2idT6ODIIuR0QXv0r2KDw&ved=0CEAQ6AEwAw#v=onepage&q=masculinity%20in%20graphic%20design&f=false
reading